Effective date: October 25, 2026
This policy explains the cookies and similar technologies used on airsenseenvironmental.com, how the Privacy choices panel works, and how to change your choice. It supplements our Privacy, Cookies and Tracking Policy, which describes how Air Sense Environmental handles information more broadly. Locafy manages website tracking and advertising for Air Sense Environmental.
How your choice works
The website groups technology into three categories: necessary, analytics, and advertising and retargeting. Necessary technology always runs. Analytics and advertising and retargeting are optional, and both stay off until you choose.
- Before you choose. The Privacy choices panel appears on your first visit. Until you make a choice, no analytics or advertising cookies are set, and the advertising pixels and the MCP Scraper analytics pixel do not load.
- Google tags before you choose. The website uses Google Consent Mode. The Google tag still loads, but with analytics and advertising storage set to denied, so it does not read or write Google Analytics or Google Ads cookies. In this mode Google may receive limited signals without cookies, such as that a page was viewed or a conversion happened, which it uses for aggregate measurement.
- Your options. Accept all turns on analytics and advertising and retargeting. Save choices turns on only the boxes you tick. Reject optional keeps both off.
- Global Privacy Control. If your browser sends a Global Privacy Control signal, advertising and retargeting stays off, even if you select Accept all. You can still choose whether to allow analytics.
- Changing your mind. Use the Privacy choices button in the bottom corner of any page to reopen the panel. Your choice is saved for about six months, or until you clear your browser storage.
- When you reject or withdraw. The website deletes the cookies it controls for each category you turn off: _ga and _ga_9D98CH3R4N for analytics, and _gcl_au, other _gcl cookies, google_click_id and the _gcl_ls browser storage for advertising. If you withdraw a choice you made earlier, the page reloads so optional tools stop running. Cookies that providers set on their own domains, such as doubleclick.net or google.com, can only be removed in your browser settings.
Necessary technology
| Technology | Provider | Purpose | Duration |
|---|---|---|---|
| airsense_consent (cookie) and airsense_consent_v1 (browser storage) | Air Sense Environmental | Remembers your Privacy choices | About 6 months |
| Security and bot protection, such as Cloudflare Turnstile and __cf_bm | Cloudflare | Protects the website and forms from automated abuse | Up to 30 minutes for __cf_bm |
| Estimate request form | GoHighLevel (link.opptywave.com, leadconnectorhq.com) | Displays and submits the estimate form, including spam protection | Set by the provider |
| Performance measurement | Cloudflare Web Analytics | Measures page load performance without advertising cookies | Not applicable |
| Google tag in Consent Mode (no cookies) | Loads Google Analytics and Google Ads in denied mode so they respect your choice | Not applicable |
Analytics
These run only after you allow analytics.
| Technology | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_9D98CH3R4N | Google Analytics | Measures visits, traffic sources, and website use | About 13 months |
| MCP Scraper analytics pixel | MCP Scraper (mcpscraper.dev) | Counts visits and page views to help us improve the website | Set by the provider |
Advertising and retargeting
These run only after you allow advertising and retargeting, and never while your browser sends Global Privacy Control.
| Technology | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au, _gcl_aw, _gcl_ls, and Google advertising cookies on doubleclick.net, googleadservices.com and google.com | Google Ads | Measures ad performance and counts estimate requests and phone call clicks as conversions | 90 days for _gcl_au and _gcl_aw; up to about 13 months for doubleclick.net cookies |
| google_click_id (cookie and browser storage) | Air Sense Environmental | Keeps the Google ad click ID from the page address so a later request can be matched to the ad | About 90 days |
| DisplayCloud tag | DisplayCloud | Advertising measurement and retargeting | Set by the provider |
| iPromote pixel | iPromote | Advertising measurement and retargeting | Set by the provider |
Embedded content
Some pages include content from other services: customer reviews from Trustindex, videos from YouTube in privacy-enhanced mode, a Google map on our contact page, podcast players from Apple Podcasts, and our BBB seal. These load as part of the page, and their providers may set their own cookies or collect technical information under their own policies.
Browser controls
Most browsers let you block or delete cookies and site storage, and many support Global Privacy Control. Blocking necessary technology can stop forms or other features from working. Google offers additional controls through its ad settings, and other providers offer their own opt-out tools.
Changes and questions
We update this policy when website technology or providers change. The effective date above identifies the current version. Questions can be sent through our contact page.